Video Marketing

Mapping video content to your customers journey

With up to 60% of the buyers decision making process happening independently of the companies they are researching, it is essential to have the right content available at the right time as they make their journey to, hopefully, becoming a customer.

But how do you know which content is appropriate at each stage of the “customer journey”?

Whilst every company will be slightly different depending on their offerings and target markets, we have produced this inforgraphic to highlight which types of video content you should consider at each stage of a typical customer journey.

Hopefully it will encourage you to think about film in a more strategic way and maybe even inspire you to make more contact.

This is our passion and what we do all day, every day so please don’t hesitate to comment if you need any help.

Happy filming!

Welcome to Fast Forward!

The blog of Film Factory Partners created especially to help businesses fast forward their growth with film, and of course we couldn’t help but make a (very) short film to celebrate!


We believe that film is the most appropriate, effective and economical way for businesses of all sizes to accelerate their growth through a combination of: generating more traffic and leads; increasing engagement and conversion rates; keeping customers for longer; and turning each customer into an advocate for your brand, product or service.

Fast Forward is the place to get insight, ideas and examples of how to use film to your advantage – such as improving your Google search ranking (did you know that a video is 53 times more likely to get a page 1 ranking on Google than static website content).

Subscribe now to get notifications as new content is published and ensure that you have the tools to fast forward your growth.