Mapping video content to your customers journey
With up to 60% of the buyers decision making process happening independently of the companies they are researching, it is essential to have the right content available at the right time as they make their journey to, hopefully, becoming a customer.
But how do you know which content is appropriate at each stage of the “customer journey”?
Whilst every company will be slightly different depending on their offerings and target markets, we have produced this inforgraphic to highlight which types of video content you should consider at each stage of a typical customer journey.
Hopefully it will encourage you to think about film in a more strategic way and maybe even inspire you to make more contact.
This is our passion and what we do all day, every day so please don’t hesitate to comment if you need any help.
Happy filming!